How it works
Find it. Shape it. Capture it. Put it to work.
Nothing gets filmed until we know what it has to achieve.
The objective decides the plan. The plan decides what gets made. That order is the whole difference between a set of videos that does a job and a brand film sitting on a homepage collecting dust.
01Start here
What are you trying to make happen?
We answer that before anything else, because it decides everything after it. The same shoot produces a different set of videos depending on what they have to do.
This funding round has to land.
Reach a committee reading forty applications, before the deadline, not after it.
One story film that sits inside the application, plus short versions for the funder update and the supporter email.
Fill the quiet months.
Give people a reason to look at you in the weeks nothing is happening.
A run of short videos from one filming block, sequenced across the season with dates against them.
Stop losing on price.
Answer the question before it gets asked, in the reply and on the page where the number appears.
The founder on why it costs what it costs, cut for the enquiry reply, the product page and the buyer meeting.
Same method, same shoot, different plan. The objective is what changes it.
02The method
Most video starts with a camera. This starts with a conversation.
01
Find it
We get close enough to the work to find the story most likely to move the people who decide your outcome. This is the part most people skip.
Your part One session. You talk, we listen.
02
Shape it
We turn the objective into a plan: who has to move, what has to land, where each video runs and when. We agree what would count as this working before we film, not after.
Your part Tell us the outcome. Then approve the plan, or change it.
03
Capture it
Real people in real conversations. Nobody presents, nobody memorises a script, and everybody gets coached. Most people who dread this part end up enjoying it.
Your part One day. Turn up as yourselves.
04
Put it to work
One capture becomes a coordinated set of videos built to the plan, each one with a named place to run, a date and a job. You leave knowing what to publish, where and in what order.
Your part Run the plan. Everything is already scheduled.
You do not get a folder of files and a farewell email.
03Why it is built this way
Three things most people get wrong.
Commissioning a video, then working out what to do with it.
The outcome comes first. It decides what gets made.
One shoot, one film, one post, then nothing for eight months.
One capture should carry a season, not a single upload.
A brand film on the homepage, collecting dust.
Videos with a named job, a place to run and a date.