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Impact · Creative · Places · Founders

You know why it matters. You want other people to see it too.

Most video starts with a camera and a hope.

Storyfuel finds the story inside your work and shapes it around the people you need to reach. One capture becomes a coordinated set of videos, built for the moments where the decision gets made.


01The problem

Nobody owns the gap.

A video company

Hands you a folder of files and a farewell email.

A marketing agency

Hands you a strategy and a recommendation to go and hire a video company.

Storyfuel

Finds the story most likely to move the right audience, captures it, and turns it into a coordinated set of videos with a clear role in your wider campaign.

One story, all the way through. $10,500 + GST

Most video budgets are lost in the gap between deciding what to say and knowing how to make it work.

02Who it's for

What are you working on?

Four worlds where what you do often has to be felt before it fully makes sense. You may find yourself in one, or somewhere between them.

Choose one to see what we would film

Make people understand why the work matters.

Most of this is paid from a project budget, not a marketing line.

What gets written

We provide essential services to vulnerable communities.

What we would film

Sarah, on the person who walked through the door on a Tuesday, what happened in the next twenty minutes, and why she still thinks about it.

A funding application with a person in it reads differently to a committee that has read forty of them.

Give people a reason to care about the work.

The work rarely explains itself. The person who made it can.

What gets written

My practice explores themes of identity and place.

What we would film

The one object on the studio shelf that started the whole series, and the question the work has been circling ever since.

Work that people understand gets shown, funded and bought more often than work that is better and unexplained.

Make people want to be there.

Not what the place looks like. What it feels like to be there.

What gets written

We offer unforgettable experiences in a truly unique setting.

What we would film

The person who opens the doors before anyone else arrives, the detail they check every time, and the moment later that night when they know the place has come alive.

Everyone has the view. Nobody else has your people.

Make the person behind it the reason people choose it.

If the decision runs through procurement, that is different work. Ask us.

What gets written

Quality products and exceptional service, trusted since 1998.

What we would film

The founder on the batch she threw out, what it cost her that month, and why she would do it again tomorrow.

A price is defended by a reason, and the reason is almost always a person.

05Ways to work

Start with the story. Build from there.

Whether you begin with one story or already know the outcome needs several perspectives, the method stays the same. Spark is the place to begin. Series is for organisations ready to build a larger campaign.

Spark

$10,500 + GST

One strategically chosen story, taken all the way through. A central story film, campaign cut-downs and social-first shorts, plus a practical deployment plan.

Read about Spark

Series

$18,500 + GST

Three connected stories, shaped into one campaign. Eighteen to twenty-four videos and a sequenced 90-day plan for how they build on one another.

Read about Series

06Who we are

Strategy and story should start in the same room.

Mel and Pablo sitting facing each other in a studio, mid-conversation.

Mel owns strategy, audience and commercial intent. Pablo owns story, film and the moments people remember. More than 20 years each, looking at the same problem from opposite ends, and now working on it together from the first conversation.

Meet Mel and Pablo

The good stories are already there.We find the one that does the job.

Start a conversation